Publishers: Recirculate and monetize dormant content
Apture is a new platform that let's you embed rich multimedia into your website with just one line of code.
Why choose Apture?
Easy Integration- It takes just one line of code to implement and get started. Works with any website or CMS.
Increase Engagement- Build a stickier, media-rich experience that keeps your visitors clicking, increasing the time spent per page view. Visitors can view external content without having to leave the page.
New Advertising Inventory- Earn incremental revenue from new impressions of your content and advertising within each page view. Apture creates more opportunities for ad positions on your website.
Put Your Content to Work- Monetize dorment videos, images, articles and interactive widgets from your own library of multimedia.
Increase Productivity- With Apture, your editors can more efficiently link and embed rich media into pages, letting them spend their time where it counts, and not on the trivialities of your CMS, HTML or complex embed codes.
Futuristic Web Experience- Get a next generation multimedia exerpierence on your website that readers will enjoy — and no browser plug-ins are required!
Rich Analytics- Discover how your readers interact with Apture with detailed statistics and breakdowns.
Great Companies Partnering with Apture
The washingtonpost.com have been using Apture since we launched the service in April 2008 on their two most popular blogs, The Fix and Celebritology. These are some of our favorite examples:
Apture adds a new dimension — a web of information — inside washingtonpost.com stories, and continues our mission of bringing readers the most comprehensive and in-depth news coverage.
Jim Brady, Executive Editor, washingtonpost.com
ProPublica, an independent, non-profit newsroom, uses Apture to showcase source materials and relevant documentation that add depth to online news. Here Paul Kiel shed's new light on campaign finance reform:
When we put our reporting on the Web, we want to offer readers supporting documents and context as a seamless part of their experience. Apture lets us do that — and far more. It's a remarkably powerful tool.
Eric Umansky, Senior Writer ProPublica.org
O'Reilly Radar, O'Reilly Media's technology blogs, use Apture to bring outside content right into their pages. Here's an example of Tim O'Reilly writing about search competition: