Washington Post Press Release
WashingtonPost.com Adds Multidimensional News Experience to Blogs
Readers Can Quickly View Related Articles and Multimedia Without Leaving Page
WASHINGTON, April 15, 2008 — WashingtonPost.com, an award-winning news and information Web site, today introduces an innovative, multidimensional news platform called Apture on two popular blogs. Readers can easily browse and view related videos, articles and information chosen by WashingtonPost.com editors without ever leaving the page.
The Apture company launched earlier this month and WashingtonPost.com is the first site to feature its ground-breaking technology. Chris Cillizza’ political news on ‘The Fix,’ and Liz Kelly’ entertainment coverage on ‘Celebritology’ are the first blogs to use Apture. Over time, WashingtonPost.com will integrate Apture into most of the site’ blogs, articles and databases.
“Apture adds a new dimension—a web of information—inside WashingtonPost.com stories, and continues our mission of bringing readers the most comprehensive and in-depth news coverage,” said Jim Brady, Executive Editor of WashingtonPost.com. “Reading patterns aren’t always linear. As something piques readers’ interests we want to be able to give them the opportunity to dig deep, satisfy their curiosities and become even more involved in our site.”
When readers hover over an Apture linked term in an article, an elegant floating box emerges with a menu of related material chosen by the site’ editors. This technology gives readers the ability to quickly access relevant, in-depth coverage that caters to individual interests. Clicking an item in the floating box menu opens a small window where readers can view an article, video or photo gallery, while continuing to stay on the original page.
“Apture, along side WashingtonPost.com, is opening an exciting new way for people to interact with the Web, providing a platform for editorial and commerce that consumers are eager to embrace,” said Tristan Harris, Co-Founder and CEO of Apture.
About WashingtonPost.com
WashingtonPost.com is an award-winning news and information destination that delivers world-class reporting and innovative multimedia content, creating a truly interactive news experience. Using the latest technology and tools, WashingtonPost.com encourages participation and content customization across all platforms, allowing readers to engage with WashingtonPost.com anytime, anywhere. Winner of four consecutive Edward R. Murrow Awards for Overall Excellence for Non-Broadcast Affiliated Web site, WashingtonPost.com is owned by Washingtonpost Newsweek Interactive, the online publishing subsidiary of The Washington Post Company. (NYSE: WPO)
About Apture
Apture provides the first rich communication platform to intuitively experience all that the web has to offer. Its interactive platform enables content creators and consumers to quickly access relevant content in a dynamic environment. Apture is paving the way towards a new era of communication and commerce that will transform the web as we know it.
Press Contacts
Maria Cereghino
Washingtonpost.Newsweek Interactive
(703) 469-3176
maria.cereghino@wpni.com