Press and Announcements
TechCrunch: Apture Adds Former About.com CEO Peter Horan To Board; Signs Up More Publishers
March 9th, 2011
Apture is adding former About.com CEO Peter Horan to its board of directors. Horan was formerly the CEO of About.com, which was acquired by the New York Times for $410 million in 2005. Most recently, Horan was the CEO of IAC Media & Advertising.
Scobleizer: Scribd and Apture herald a new more usable web (New wave of Semantic services arrives)
October 19, 2010
This is one of the first of the new wave, which shove that technology under the covers, while making it useful. The first wave never caught on because it was too slow, too geeky, and didn’t come help us where we actually live
TechCrunch: Scribd Partners With Apture To Include Rich Media Contextual Browsing Within Content
October 19, 2010
‘Apture Highlights’ plugs the “search leak” that is taking place with content on the web
PaidContent: Scribd Rolls Out Apture’s In-Page Browsing Feature Across Half Its Library
October 19, 2010
Social publisher Scribd is partnering with Apture to create mini-webpages offering videos, photos and other web info within the site’s public and in-store documents
FT.com: Apture captures Scribd library, Blio launches
October 19, 2010
...now, information, photos, videos and other media can augment the text in ways eReaders like the Kindle can’t.
VentureBeat: Scribd’s books and magazines get rich links, thanks to Apture
October 19, 2010
The new partnership is the online equivalent of opening a book and finding that you can watch videos or read articles related to anything inside.
Apture Named AlwaysOn Global 250 Winner
We're thrilled!
Tristan Harris, Apture CEO
Apture: enabling publishers to be their readers' multimedia guide
The advantages offered by online journalism are numerous, and products such as Apture's should be welcomed by journalists striving to find better ways to tell their story in a multimedia environment.
15 useful Firefox extensions for bloggers
It's a great way to add more value to your blog posts.
What Does Apture Mean for Open Government?
All that information, usually difficult to find within government walls, is just one click from a senator's name.
Apture and Reuters.com Enhance Access to Rich Media on the Web
As an online publisher, we are always looking for ways to enrich our users' experience and engage our audience. Apture's technology allows us to leverage the depth and breadth of our content in new and innovative ways.
Liesel Kipp, Vice President and Global Head of Product Management, Thomson Reuters
Additional Reuters Announcement Coverage
Mashable: How Old Media Publishers Plan to Keep You on Their Sites
Apture Takes Hyperlinking To A New Context And Depth For Any CMS
To be honest, Apture is one of the few services or products that I've seen this year that leaves me with my head shaking wondering exactly how it does what it does… Apture will make you forget your CMS even has its own way for doing that hyperlinking
Apture Offers The Next Generation In Contextualizing Websites
Taking traffic and focus away from your blog or website has been solved.
Apture Secures $4.1 Million in Series A Funding led by Clearstone Venture Partners
Clearstone takes great pride in identifying outstanding entrepreneurs who are at the earliest stages of company development and are solving massive market inefficiencies or creating new markets. We immediately saw the potential for the Apture technology platform to turn online publishers into web guides, and fundamentally change the way content is produced, consumed, and monetized on the web.
Apture Raises $4.1 Million Round For Contextual Rich Media Overlays
[Apture] acts like a miniature browser that enables readers to find and explore related multimedia content without leaving the original page.
Apture Raises $4.1 Million: Article and Video Interview
As an online publisher, I see real value in this service. To me, creating online news requires a producer's mindset. It's not just solely about the text. It's not solely about the video. It's about text, images, video, transcriptions, and a slew of information sources, such as Wikipedia, to provide context and meaning to a particular story.
Apture Raises $4.1 Million, Gets NYT Deal
Apture's elegant pop-up windows, which the Washington Post and New York Times are using on some of their sites, add context to news articles and blog posts, ranging from charts (pictured) to Wikipedia articles to YouTube videos to Twitter streams.
Other Series A Coverage
MediaPost: Text Link Startup Apture Raises $4.1 Million
Apture: Web 3.0 Is Now
Wouldn't it be cool if you could instantly access all the richness and multi-dimensionality of the Internet -- any relevant digital media concerning any subject you're interested in, including text, stills, audio, and video -- without ever leaving the site you're on?
Only open news is good news: Apture, Washington Post, Times Extra
The Washington Post and The New York Times get the new "openness" of news media... serving as curators of digital content from both inside and outside of their own newsrooms.
Apture Packs a Lot of Media Into a Little Pop-up
What stood out most to us about Apture though is its ability to present - and manipulate - multimedia. Not only can publishers add links to videos inside an Apture pop-up, but they can select which point in the video to jump to.
Welcome to Web 3.0
Web 3.0, also known as the Semantic Web, uses smart programs to tag and link to information across mediums, providing context and depth to stories without much human intervention.
Apture Links the Web with One Click
For the first time in my adult life I am really proud of Web 2.0
A Free Tool To Make Web Pages More Interesting
Apture has a new software tool that lets authors bring a wide variety of media onto their Web pages--video, pictures, music, Google maps, PDF documents and so on--with a single click, after they install one line of code on their sites.
Apture Offers Web Publishers Better Contextual Pop-Ups
Apture, I think, is transformative in its most basic application, providing a platform for a richer engagement with content.
Webb on the Web, Contextualization Tools
when [Apture's] fully deployed, watch out. It's going to help piece together the Web in an entirely new way. This is Web 3.0, the "semantic" Web, whatever you want to call it. Journalists ought to take notice asap - we need to think about content in multi-dimensions.
Apture Gives Contextual Popups A Good Name
Publishers can use Apture to enhance their writing by adding links to popups (or HTML-based "overlays") that display relevant media from sources such as Wikipedia, IMDB, Scribd, Google Maps, Hulu, ESPN, YouTube, and Flickr.
Apture: A Tech Company Banking on Journalistic Cred
Apture provides a point and click system for publishers to add cross-reference links to their Web pages
Apture Wants to Help Bloggers Create a Richer Browsing Experience
Apture allows them to bring up a relevant article, movie, audio clip or other content in a pop-up window. Obviously, that's attractive for publishers, since it keeps readers on their page, but it also also helps readers by making the browsing experience more organic.
Apture Simplifies the Search for Content With Cool Tool for Bloggers
What impressed me the most about Apture was its search tool, which opens from a tiny dashboard on the top right-hand corner of your screen. Provide your search term and you'll get a wealth of media that's related to the topic.
With Apture, Hyperlinks get Rich Media
[Apture] is sort of like those annoying Snap previews, except this preview has a high IQ. This is what I really like about this service, because it allows me to add true context to what I am writing. You can add the same content by copying and pasting code from, say, Flickr, or YouTube, but Apture makes it dead simple to add this content.
WashingtonPost.com Adds Multidimensional News Experience to Blogs
Apture adds a new dimension—a web of information—inside WashingtonPost.com stories, and continues our mission of bringing readers the most comprehensive and in–depth news coverage