Press
Apture Links the Web with One Click:
For the first time in my adult life I am really proud of Web 2.0
Apture offers Web publishers better contextual pop-ups:
Apture, I think, is transformative in its most basic application, providing a platform for a richer engagement with content.
Apture offers Web publishers better contextual pop-ups:
when [Apture's] fully deployed, watch out. It's going to help piece together the Web in an entirely new way. This is Web 3.0, the "semantic" Web, whatever you want to call it. Journalists ought to take notice asap - we need to think about content in multi-dimensions.
Apture: A Tech Company Banking on Journalistic Cred:
Publishers can use Apture to enhance their writing by adding links to popups (or HTML-based "overlays") that display relevant media from sources such as Wikipedia, IMDB, Scribd, Google Maps, Hulu, ESPN, YouTube, Imeem, and Flickr.
Apture: A Tech Company Banking on Journalistic Cred:
Apture provides a point and click system for publishers to add cross-reference links to their Web pages
Apture wants to help bloggers create a richer browsing experience:
Apture allows them to bring up a relevant article, movie, audio clip or other content in a pop-up window. Obviously, that's attractive for publishers, since it keeps readers on their page, but it also also helps readers by making the browsing experience more organic.
Apture Simplifies the Search for Content with Cool Tool for Bloggers:
What impressed me the most about Apture was its search tool, which opens from a tiny dashboard on the top right-hand corner of your screen. Provide your search term and you'll get a wealth of media that's related to the topic.
Apture: The Birth of a New Google?
Living in Silicon Valley has its advantages. One of them is that every once in a while a company like Netscape or Google pops up which threatens to change dramatically the way we do certain things. I ran into such a company recently. It is called Apture and it could have the technology to change the way how we hyperlink and or embed pictures or graphs into Internet content.
With Apture, Hyperlinks get Rich Media:
[Apture] is sort of like those annoying Snap previews, except this preview has a high IQ. This is what I really like about this service, because it allows me to add true context to what I am writing. You can add the same content by copying and pasting code from, say, Flickr, or YouTube or Veoh, but Apture makes it dead simple to add this content.
WashingtonPost.com Adds Multidimensional News Experience to Blogs:
Apture adds a new dimension—a web of information—inside WashingtonPost.com stories, and continues our mission of bringing readers the most comprehensive and in–depth news coverage
Press Info
For media inquiries, please contact:
Cathy Caplener
Be Cause PR
Tel: 310-374-2874
cathy@becausepr.com