Press and Announcements


TechCrunch: Apture Adds Former About.com CEO Peter Horan To Board; Signs Up More Publishers

March 9th, 2011

Apture is adding former About.com CEO Peter Horan to its board of directors. Horan was formerly the CEO of About.com, which was acquired by the New York Times for $410 million in 2005. Most recently, Horan was the CEO of IAC Media & Advertising.

Leena Rao, TechCrunch


Scobleizer: Scribd and Apture herald a new more usable web (New wave of Semantic services arrives)

October 19, 2010

This is one of the first of the new wave, which shove that technology under the covers, while making it useful. The first wave never caught on because it was too slow, too geeky, and didn’t come help us where we actually live

Robert Scoble, Scobleizer.com


TechCrunch: Scribd Partners With Apture To Include Rich Media Contextual Browsing Within Content

October 19, 2010

‘Apture Highlights’ plugs the “search leak” that is taking place with content on the web

Leena Rao, TechCrunch


PaidContent: Scribd Rolls Out Apture’s In-Page Browsing Feature Across Half Its Library

October 19, 2010

Social publisher Scribd is partnering with Apture to create mini-webpages offering videos, photos and other web info within the site’s public and in-store documents

David Kaplan, paidContent.org

FT.com: Apture captures Scribd library, Blio launches

October 19, 2010

...now, information, photos, videos and other media can augment the text in ways eReaders like the Kindle can’t.

Chris Nuttall, FinancialTimes

VentureBeat: Scribd’s books and magazines get rich links, thanks to Apture

October 19, 2010

The new partnership is the online equivalent of opening a book and finding that you can watch videos or read articles related to anything inside.

Anthony Ha, VentureBeat

Apture Named AlwaysOn Global 250 Winner


We're thrilled!

Tristan Harris, Apture CEO

Apture: enabling publishers to be their readers' multimedia guide


The advantages offered by online journalism are numerous, and products such as Apture's should be welcomed by journalists striving to find better ways to tell their story in a multimedia environment.

Emma Heald, editorsweblog.org

15 useful Firefox extensions for bloggers


It's a great way to add more value to your blog posts.

Don Reisinger, CNET Webware

What Does Apture Mean for Open Government?


All that information, usually difficult to find within government walls, is just one click from a senator's name.

Gillian Reagan, The New York Observer

Apture and Reuters.com Enhance Access to Rich Media on the Web


As an online publisher, we are always looking for ways to enrich our users' experience and engage our audience. Apture's technology allows us to leverage the depth and breadth of our content in new and innovative ways.

Liesel Kipp, Vice President and Global Head of Product Management, Thomson Reuters

Additional Reuters Announcement Coverage


Mashable: How Old Media Publishers Plan to Keep You on Their Sites
 
The Editors Weblog: Apture and Reuters join to enhance Reuters.com
 
Mediabistro: Reuters.com Signs on With Apture
 

Apture Takes Hyperlinking To A New Context And Depth For Any CMS


To be honest, Apture is one of the few services or products that I've seen this year that leaves me with my head shaking wondering exactly how it does what it does… Apture will make you forget your CMS even has its own way for doing that hyperlinking

David Berland, InformationWeek

Apture: demo of cool service to build "super links"


Wow! That's really cool!

Robert Scoble

Apture Offers The Next Generation In Contextualizing Websites


Taking traffic and focus away from your blog or website has been solved.

Jason Falls, Social Media Explorer

Apture Secures $4.1 Million in Series A Funding led by Clearstone Venture Partners


Clearstone takes great pride in identifying outstanding entrepreneurs who are at the earliest stages of company development and are solving massive market inefficiencies or creating new markets. We immediately saw the potential for the Apture technology platform to turn online publishers into web guides, and fundamentally change the way content is produced, consumed, and monetized on the web.

David Stern, Clearstone Venture Partners

Apture Raises $4.1 Million Round For Contextual Rich Media Overlays


[Apture] acts like a miniature browser that enables readers to find and explore related multimedia content without leaving the original page.

Robin Wauters, TechCrunch

Apture Raises $4.1 Million: Article and Video Interview


As an online publisher, I see real value in this service. To me, creating online news requires a producer's mindset. It's not just solely about the text. It's not solely about the video. It's about text, images, video, transcriptions, and a slew of information sources, such as Wikipedia, to provide context and meaning to a particular story.

Bambi Francisco, Vator.tv

Apture Raises $4.1 Million, Gets NYT Deal


Apture's elegant pop-up windows, which the Washington Post and New York Times are using on some of their sites, add context to news articles and blog posts, ranging from charts (pictured) to Wikipedia articles to YouTube videos to Twitter streams.

Dan Frommer, Silicon Valley Insider

Other Series A Coverage


MediaPost: Text Link Startup Apture Raises $4.1 Million
 
Contentinople: Apture Secures $4.1M Funding Round
 
TheDeal: David Stern on Clearstone's backing Apture
 
VentureBeat: Apture raises $4.1M for richer news browsing
 

Apture: Web 3.0 Is Now


Wouldn't it be cool if you could instantly access all the richness and multi-dimensionality of the Internet -- any relevant digital media concerning any subject you're interested in, including text, stills, audio, and video -- without ever leaving the site you're on?

Rory O'Connor, Huffington Post

Only open news is good news: Apture, Washington Post, Times Extra


The Washington Post and The New York Times get the new "openness" of news media... serving as curators of digital content from both inside and outside of their own newsrooms.

Tim Leberecht, Frog Design

Apture Packs a Lot of Media Into a Little Pop-up


What stood out most to us about Apture though is its ability to present - and manipulate - multimedia. Not only can publishers add links to videos inside an Apture pop-up, but they can select which point in the video to jump to.

Richard MacManus, ReadWriteWeb

Welcome to Web 3.0


Web 3.0, also known as the Semantic Web, uses smart programs to tag and link to information across mediums, providing context and depth to stories without much human intervention.

James Sanborn, American Journalism Review

Apture Links the Web with One Click


For the first time in my adult life I am really proud of Web 2.0

Darryl K. Taft, eWeek.com

A Free Tool To Make Web Pages More Interesting


Apture has a new software tool that lets authors bring a wide variety of media onto their Web pages--video, pictures, music, Google maps, PDF documents and so on--with a single click, after they install one line of code on their sites.

The Tech Chronicles, SFGate.com

Apture Offers Web Publishers Better Contextual Pop-Ups


Apture, I think, is transformative in its most basic application, providing a platform for a richer engagement with content.

Chris Shipley, DEMO.com

Webb on the Web, Contextualization Tools


when [Apture's] fully deployed, watch out. It's going to help piece together the Web in an entirely new way. This is Web 3.0, the "semantic" Web, whatever you want to call it. Journalists ought to take notice asap - we need to think about content in multi-dimensions.

Amy Webb, International Journalists' Network

Apture Gives Contextual Popups A Good Name


Publishers can use Apture to enhance their writing by adding links to popups (or HTML-based "overlays") that display relevant media from sources such as Wikipedia, IMDB, Scribd, Google Maps, Hulu, ESPN, YouTube, and Flickr.

Mark Hendrickson, TechCrunch.com

Apture: A Tech Company Banking on Journalistic Cred


Apture provides a point and click system for publishers to add cross-reference links to their Web pages

April Joyner, Inc.com

Apture Wants to Help Bloggers Create a Richer Browsing Experience


Apture allows them to bring up a relevant article, movie, audio clip or other content in a pop-up window. Obviously, that's attractive for publishers, since it keeps readers on their page, but it also also helps readers by making the browsing experience more organic.

Anthony Ha, VentureBeat.com

Apture Simplifies the Search for Content With Cool Tool for Bloggers


What impressed me the most about Apture was its search tool, which opens from a tiny dashboard on the top right-hand corner of your screen. Provide your search term and you'll get a wealth of media that's related to the topic.

Kristen Nicole, Mashable.com

With Apture, Hyperlinks get Rich Media


[Apture] is sort of like those annoying Snap previews, except this preview has a high IQ. This is what I really like about this service, because it allows me to add true context to what I am writing. You can add the same content by copying and pasting code from, say, Flickr, or YouTube, but Apture makes it dead simple to add this content.

GigaOm

WashingtonPost.com Adds Multidimensional News Experience to Blogs


Apture adds a new dimension—a web of information—inside WashingtonPost.com stories, and continues our mission of bringing readers the most comprehensive and in–depth news coverage

Washington Post